Tuesday, December 28, 2010
As students of marketing (I am doing an year long MBA, that is one reason of long hiatus at the blog) we were required to study a product in the retail outlets in the city.
I was blown away with the kind of communication these products had on their packaging.
Here are some of the things mentioned on the packaging of this product. Let me see if you could guess what is the product.
i) Aloe Vera
The product I am talking about is Mosquito Repellents. Yes that is how the sticky,smelly old Odomos is being sold now. With fancy packaging of Gel, Cream (packaging looks like facewash and smells great too) and even Lotions.
Dear marketers, thats some smart innovation and lot of lies to sell something so poisonous!
Monday, December 20, 2010
Hello to the handful people who read this. I so wanted to write in the past many weeks, but my writer's block seems to be growing as big as our politicians' appetite for corruption. There may not be light at the end of the tunnel on the corruption end, but I figured out something for my dear blog.
We often deliberate about what determines what happens to ourselves in life, how our life shapes up, what are the outcomes of our efforts, etc. Some of us strongly believe in destiny, fate whereas some strongly believe that there life is determined by what they do.
What is your orientation on this? Take this test and see what your belief is. In technical jargons its called Locus of Control.
While taking the test answer the questions as honestly as possible. Do not think a lot and be spontaneous on your answers.